Kumar, Nirmalya <br/><br/>
Private label strategy: how to meet the store brand challenge 

 - 1st 
 - Boston  Harvard Business School Press  2007 
 - xvii, 270p p. 
<br/><br/><label>ISBN: </label>1422101673 
<br/><br/><label>Subjects--Index Terms: </label>Brand name products-Marketing