TY  - BOOK
AU  - Cheverton, Peter.
AU  - Velde, Jan Paul Van Der.
TI  - Understanding the professional buyer: what every sales professional should know about how the modern buyer thinks and behaves 
SN  - 9780749461232 (pbk.)
U1  - 658.8 23
PY  - 2011///
CY  - London
PB  - Kogan Page
ER  -