Cheverton, Peter. <br/><br/>
Understanding the professional buyer :  what every sales professional should know about how the modern buyer thinks and behaves / 
by Peter, Cheverton and Jan, Paul Van Der Velde. 
 - 1st ed. 
 - London :  Kogan Page,  2011. 
 - xiv, 191 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780749461232 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHE