TY  - BOOK
AU  - Hood,David J.
TI  - The marketing manifesto
SN  - 9780749468521 (pbk.)
U1  - 658.8 23
PY  - 2013///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing
KW  - Customer relations
N1  - Includes index; The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization: humanity strikes back! -- Digital fortress: permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds-- where the hell is marketing? -- Marketing leadership: it is time to step up to the mark
ER  -