Hood, David J. <br/><br/>
The marketing manifesto / 
David Hood. 
 - 1st ed. 
 - London ;  Philadelphia :  Kogan Page,  2013. 
 - xvii, 194 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization: humanity strikes back! -- Digital fortress: permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds-- where the hell is marketing? -- Marketing leadership: it is time to step up to the mark. 
<br/><br/><label>ISBN: </label>9780749468521 (pbk.) 
<br/><br/><label>LCCN: </label>2012039955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOO