Kotler, Philip. <br/><br/>
Marketing in the public sector :  a roadmap for improved performance / 
Philip Kotler, Nancy Lee. 
 - 1st ed. 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  2007. 
 - xv, 332 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 291-308) and index. 
<br/><br/><label>ISBN: </label>9780137060863 (pbk.) 
<br/><br/><label>LCCN: </label>2006015053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government productivity.<br/>Public administration--Citizen participation.<br/>Administrative agencies--Management.
<br/><br/><label>Dewey Class. No.: </label>352.748  / KOT