00325nam a2200109Ia 4500008004100000040003800041100002000079245005200099250000800151260004400159300001200203211231s9999    xx            000 0 und d  cJayakar Knowledge Resource Centre  aChunawalla ,S A 0aFoundations of advertising: theory and practice  a6th  bHimalaya Publishing HouseaMumbaic2006  a996p p.