Kotler, Philip <br/><br/>
Marketing insights from a to z. 

 - 1st 
 - Hoboken  JOHN WILEY & SONS LTD.  2003 
 - xviii, 206p p. 
<br/><br/><label>ISBN: </label>0-471-26867-4 
<br/><br/><label>Subjects--Index Terms: </label>Economics