TY  - BOOK
AU  - Shaw,Colin
AU  - Dibeehi,Qaalfa
AU  - Walden,Steven
TI  - Customer experience: future trends and insights 
SN  - 9780230247819 (hbk.)
U1  - 658.812 23
PY  - 2010///
CY  - Houndmills, Basingstoke Hampshire, New York
PB  - Palgrave Macmillan
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. 187) and index; Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--
ER  -