Customer experience : future trends and insights - Shaw, Colin, 1958-; Dibeehi, Qaalfa; Walden, Steven (Houndmills, Basingstoke Hampshire ; New York : Palgrave Macmillan, 2010)
Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--.
Includes bibliographical references (p. 187) and index.
Keywords: Customer relations -- Management