Shaw, Colin,  1958- <br/><br/>
Customer experience :  future trends and insights / 
Colin Shaw, Qaalfa Dibeehi, Steven Walden. 
 - 1st ed. 
 - Houndmills, Basingstoke Hampshire ;  New York :  Palgrave Macmillan,  2010. 
 - xvii, 199 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 187) and index. 
<br/><br/>Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--. 
<br/><br/><label>ISBN: </label>9780230247819 (hbk.) 
<br/><br/><label>LCCN: </label>2011006316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHA