Gupta, Deepak <br/><br/>
Handbook of advertising media and public relations 

 - 1st 
 - New Delhi  MITTAL PUBLICATIONS  2005 
 - x,674p p. 
<br/><br/><label>ISBN: </label>81-7099-987-1 
<br/><br/><label>Subjects--Index Terms: </label>Communication & Journalism