Cheverton, Peter. <br/><br/>
Key account management :  a complete action kit of tools and techniques for achieving profitable key supplier status / 
Peter Cheverton. 
 - 3rd ed. 
 - London ;  Sterling, VA :  Kogan Page,  2004. 
 - xii, 356 p. :  ill. ;  25 cm. + 
<br/><br/>Includes bibliographical references (p. 350-351) and index. 
<br/><br/><br/>System requirements for accompanying CD-ROM: Insight. 
<br/><br/><label>ISBN: </label>0749441690 (pbk.) 9780749441692 (pbk.) 
<br/><br/><label>LCCN: </label>2003024861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts.<br/>Marketing--Key accounts.<br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.804  / CHE