Gay, Richard. Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - 1st ed. - Oxford ; New York : Oxford University Press, 2007. - xvii, 538 p. ; col. ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0199265855 (pbk.) 9780199265855 (pbk.) LCCN: 2007297157 Nat. Bib. No.: GBA673956 bnb Nat. Bib. Agency Control No.: 013541083 Uk Subjects--Topical Terms: Internet marketing. Dewey Class. No.: 658.872 / GAY