Ramaswamy, V S <br/><br/>
Marketing management: planning, imoplimentation and control :Global perspective Indian context 

 - 3rd 
 - Delhi  Macmillan India Ltd  2007 
 - xxxv, 738 p. 
<br/><br/><label>ISBN: </label>978-0333-9371 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - Management