Jain, J N <br/><br/>
Modern advertising management: principles and techniques 

 - 1st 
 - New Delhi  Regal publications  2007 
 - xiv,425 p. 
<br/><br/><label>ISBN: </label>81-89915-58-4 
<br/><br/><label>Subjects--Index Terms: </label>Advertising - Management