TY  - BOOK
AU  - Groucutt,Jon
AU  - Leadley,Peter
AU  - Forsyth,Patrick
TI  - Marketing: essential principles, new realities 
SN  - 0749441143 (pbk.)
U1  - 658.8 23
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Marketing
N1  - Includes bibliographical references (p. [521]-530) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003024860-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0901/2003024860-b.html
ER  -