Groucutt, Jon. <br/><br/>
Marketing :  essential principles, new realities / 
Jonathan Groucutt, Peter Leadley, Patrick Forsyth. 
 - 1st ed. 
 - London ;  Sterling, VA :  Kogan Page,  2004. 
 - xviii, 540 p. ;  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [521]-530) and index. 
<br/><br/><label>ISBN: </label>0749441143 (pbk.) 9780749441142 (pbk.) 
<br/><br/><label>LCCN: </label>2003024860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO