Herbig Paul A <br/><br/>
Encyclopedia of strategic marketing management: cross-cultural marketing v 10 

 - 1 
 - Mumbai  JAICO PUBLISHING HOUSE  2005 
 - xvi,375p p. 
<br/><br/><label>ISBN: </label>81-7992-391-6 
<br/><br/><label>Subjects--Index Terms: </label>Commerce