Brooke Michael Z , Mills William Ronald <br/><br/>
Encyclopedia of strategic marketing management: new product development v 4 

 - N.d. 
 - Mumbai  JAICO PUBLISHING HOUSE  2005 
 - xxiv,219p p. 
<br/><br/><label>ISBN: </label>81-7992-391-6 
<br/><br/><label>Subjects--Index Terms: </label>Commerce