Reid David A , Plank Richard E <br/><br/>
Encyclopedia of strategic marketing management: business marketing research v 2 

 - N.d. 
 - Mumbai  JAICO PUBLISHING HOUSE  2005 
 - xxi,283p p. 
<br/><br/><label>ISBN: </label>81-7992-391-6 
<br/><br/><label>Subjects--Index Terms: </label>Commerce