TY  - BOOK
AU  - Yip,George S.
AU  - Bink,Audrey J.M.
TI  - Managing global customers: an integrated approach 
SN  - 9780199229833 (hbk.)
U1  - 658.84 23
PY  - 2007///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Customer relations
KW  - Management
KW  - International business enterprises
N1  - Includes bibliographical references (p. 245-257) and index
UR  - http://www.loc.gov/catdir/toc/ecip0718/2007020335.html
ER  -