Managing global customers : an integrated approach /
George S. Yip, Audrey J. M. Bink.
- 1st ed.
- Oxford ; New York : Oxford University Press, 2007.
- xiii, 272 p. ; 24 cm.
Includes bibliographical references (p. 245-257) and index.
9780199229833 (hbk.)
2007020335
GBA736618 bnb
013745780 Uk
Customer relations--Management. International business enterprises--Management.