TY - BOOK AU - Baron,Steve AU - Conway,A. AU - Warnaby,Gary TI - Relationship marketing: a consumer experience approach T2 - Advanced marketing series SN - 9781412931229 (pbk.) U1 - 658.812 23 PY - 2010/// CY - Los Angeles PB - Sage KW - Relationship marketing KW - Customer relations N1 - Includes bibliographical references and index ER -