Willmott, Michael <br/><br/>
Citizen brands: putting society at the heart of your business 

 - 1st 
 - Chicester  John and Wiley and Sons, Ltd  2001 
 - xi, 260 p. 
<br/><br/><label>ISBN: </label>0-470-85358-1 
<br/><br/><label>Subjects--Index Terms: </label>Social responsibility of business