TY  - BOOK
AU  - Taylor,David
AU  - Nichols,David
TI  - The brand gym: a practical workout to gain and retain brand leadership 
SN  - 9780470686195 (hbk.)
U1  - 658.827 23
PY  - 2010///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Brand name products
KW  - Product management
N1  - Includes bibliographical references and index
N2  - "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
UR  - http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg
ER  -