Bird, Drayton. <br/><br/>
Commonsense direct marketing /  
by Drayton, Bird. 
 - 4th ed. 
 - London ;  Kogan page Ltd,  2000. 
 - viii, 386 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0749431210 (pbk.) 9780749431211 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.84  / BIR