Chaudhuri, Arjun. <br/><br/>
Emotion and reason in consumer behavior / 
Arjun Chaudhuri. 
 - 1st ed. 
 - Amsterdam ;  Boston :  Elsevier Butterworth-Heinemann,  2006. 
 - xv, 165 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750679763 (pbk.) 
<br/><br/><label>LCCN: </label>2005052084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CHA