TY  - BOOK
AU  - Scott, David Meerman.
TI  - World wide rave: creating triggers that get millions of people to spread your ideas and share your stories 
SN  - 9780470395004 (hbk.)
U1  - 650.1 23
PY  - 2009///
CY  - New Jersey
PB  - John Wiley and Sons Inc
ER  -