The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /
Alison Williams, Roddy Mullin.
- 1st ed.
- London ; Philadelphia : Kogan Page, 2009.
- xxv, 241 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9780749456269 (pbk.)
2009016416
Direct marketing. Sales promotion. Sampling. Branding (Marketing)