Ramfelt, Lena, 1961-
Gear up : test your business model potential and plan your path to success /
Lena Ramfelt, Jonas Kjellberg and Tom Kosnik.
- 1st ed.
- 191 p. ; 19 cm.
Includes bibliographical references and index.
Marketing research.
New products.
Business planning.
New business enterprises.
Entrepreneurship.
658.401 / RAM