Kotler, Philip <br/><br/>
Marketing management 

 - 10th 
 - New Delhi  Prentice Hall of India  1999 
 - xxxi,718,I-31p p. 
<br/><br/><label>ISBN: </label>81-203-1609-6 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - Management