TY  - BOOK
AU  - Clayton,Mike
TI  - The influence agenda: a systematic approach to aligning stakeholders in times of change 
SN  - 9781137355843
U1  - 658.406 23
PY  - 2014///
CY  - New York
PB  - Palgrave Macmillan
KW  - Organizational change
KW  - Management
KW  - Influence (Psychology)
N1  - Includes bibliographical references and index; Why you need The influence agenda -- The origin of stakeholders -- The process is trivial: the implementation is not -- Who are your stakeholders? -- More than just power: analysing your stakeholders -- What are you doing? Crafting your message -- Gentle persuasion: soft power -- Hidden power: behavioural economics -- A dozen reasons why you're wrong: handling resistance -- Your influence agenda: campaign planning -- Making it work: campaign management -- A call to action
UR  - http://www.loc.gov/catdir/enhancements/fy1608/2013478896-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1608/2013478896-t.html
ER  -