Clayton, Mike. <br/><br/>
The influence agenda :  a systematic approach to aligning stakeholders in times of change / 
Mike Clayton. 
 - 1st ed. 
 - New York :  Palgrave Macmillan,  2014. 
 - xiv, 258 p. ;  Illustrations ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Why you need The influence agenda -- The origin of stakeholders -- The process is trivial: the implementation is not -- Who are your stakeholders? -- More than just power: analysing your stakeholders -- What are you doing? Crafting your message -- Gentle persuasion: soft power -- Hidden power: behavioural economics -- A dozen reasons why you're wrong: handling resistance -- Your influence agenda: campaign planning -- Making it work: campaign management -- A call to action. 
<br/><br/><label>ISBN: </label>9781137355843 
<br/><br/><label>LCCN: </label>2013478896 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016612385  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change--Management.<br/>Influence (Psychology)
<br/><br/><label>Dewey Class. No.: </label>658.406  / CLA