Patten, Dave Successful marketing for the small business / Dave Patten - 5th ed. - London : Kogan Page, 2001. - xi, 260 p. ; 23 cm. - The Sunday Times Business Enterprise Guide . ISBN: 0749435240 (pbk.) 9780749435240 (pbk.) Subjects--Index Terms: Small business--Marketing Dewey Class. No.: 658.8 / PAT