TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
TI  - Creating powerful brands: the strategic route to success in consumer, industrial, and service markets 
T2  - The Marketing series
SN  - 0750606606 (pbk.)
U1  - 658.827 23
PY  - 1992///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/92248309-d.html
ER  -