De Chernatony, Leslie,  1953- <br/><br/>
Creating powerful brands :  the strategic route to success in consumer, industrial, and service markets / 
Leslie de Chernatony and Malcolm H.B. McDonald. 
 - 1st ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1992. 
 - xi, 282 p. :  ill. ;  24 cm. 
 - The Marketing series .
 - Marketing series (London, England) .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750606606 (pbk.) 9780750606608 (pbk.) 
<br/><br/><label>LCCN: </label>92248309  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE