Reeder, Robert R <br/><br/>
Industrial marketing: analysis, planning and control 

 - 2nd 
 - New Delhi  Prentice Hall of India  1998 
 - xvi,670p p. 
<br/><br/><label>ISBN: </label>81 203 1245 7 
<br/><br/><label>Subjects--Index Terms: </label>Industrial marketing