Proctor, Tony.

Creative problem solving for managers : developing skills for decision making and innovation / Tony Proctor. - 3rd ed. - London ; New York : Routledge, Taylor and Francis Group, 2010. - xvii, 330 p. ; ill. ; 26 cm.

Includes bibliographical references and index.

Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm-breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer-assisted creative problem solving.

9780415551106 (pbk.)

2009031032

GBA999215 bnb

015390990 Uk


Problem solving.
Decision making.
Management.

658.403 / PRO