Kotler, Philip <br/><br/>
Marketing management: analysis, planning, implementation, and control 

 - 9th 
 - New delhi  Prentice Hall of India  1998 
 - xxxvii,790,A-1 to I-35p p. 
<br/><br/><label>ISBN: </label>81 203 1178 7 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - Management