Batra, Rajeev <br/><br/>
Advertising management 

 - 5th 
 - New Delhi  Prentice Hall of India  1998 
 - xiii,1,754p p. 
<br/><br/><label>ISBN: </label>81 203 1219 8 
<br/><br/><label>Subjects--Index Terms: </label>Advertising - Management