Bilton, Chris.

Management and creativity : from creative industries to creative management / Chris Bilton with a forwarded by Lord Puttnam. - 1st ed. - Malden, MA : Blackwell Publishing, 2007. - xxiii, 190 p. ; 25 cm.

Includes bibliographical references (p. [176]-185) and index.

Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.

9781405119962 (pbk.)

2006002731


Management.
Creative ability in business.

658.4063 / BIL