TY  - BOOK
AU  - Ind,Nicholas
AU  - Fuller,Clare
AU  - Trevail,Charles
TI  - Brand together: how co-creation generates innovation and re-energizes brands 
SN  - 9780749463250 (pbk.)
U1  - 658.4063 23
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Product management
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Includes bibliographical references and index; Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index
ER  -