Ind, Nicholas. <br/><br/>
Brand together :  how co-creation generates innovation and re-energizes brands / 
Nicholas Ind, Clare Fuller, Charles Trevail. 
 - 1st ed. 
 - London ;  Philadelphia :  Kogan Page,  2012. 
 - x, 172 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index. 
<br/><br/><label>ISBN: </label>9780749463250 (pbk.) 
<br/><br/><label>LCCN: </label>2011040582 
<br/><br/><label>Nat. Bib. No.: </label>GBB1D6652  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015978463  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.4063  / IND