Burns, Alvin C <br/><br/>
Marketing research (with cd) 

 - 3rd 
 - New Jersey  Prentice-Hall2  2000 
 - xxi,689p p. 
<br/><br/><label>ISBN: </label>0-13-017451-3 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - Research