Stafford, Marla R And Faber, Ronald J <br/><br/>
Advertising promotion and new media. 

 - 1st 
 - New Delhi  PRENTICE-HALL OF INDIA PVT LTD  2005 
 - xii,380p p. 
<br/><br/><label>ISBN: </label>81-203-2739-x 
<br/><br/><label>Subjects--Index Terms: </label>Journalism