Cafferata, Particia, Ed <br/><br/>
Cognitive and affective responses to advertising 

 - Massachusetts  Lexington Books  1989 
 - xi,414p p. 
<br/><br/><label>ISBN: </label>0-669-14830-x 
<br/><br/><label>Subjects--Index Terms: </label>Advertising - Psychological aspects - Congresses