TY  - BOOK
AU  - Anthony,Scott D.
TI  - The first mile: a launch manual for getting great ideas into the market 
SN  - 9781422171769 (hbk.)
U1  - 658.575 23
PY  - 2014///
CY  - Boston
PB  - Harvard Business Review Press
KW  - New products
KW  - Technological innovations
N1  - Includes bibliographical references (pages 225-227)
ER  -