Russell, J Thomas <br/><br/>
Kleppner's advertising procedure 

 - 13th 
 - Englewood Cliffs  Prentice Hall  1996 
 - xviii,799,I1-15p  p. ; 28.2cms 
<br/><br/><label>ISBN: </label>0-13-348830-6 
<br/><br/><label>Subjects--Index Terms: </label>Advertising