Choudary, Pavan <br/><br/>
R factor: strategic creativity in pharmaceutical marketing 

 - 1st 
 - New Delhi  Response Books  1997 
 - 150p p. 
<br/><br/><label>ISBN: </label>81-7036-627-5 
<br/><br/><label>Subjects--Index Terms: </label>Pharmaceutical industry - India